Four reasons your trucking business needs a website
What’s the first thing you do when you need to find a new product or service?
If you’re like the vast majority of the population, you probably said ‘Google it’. And while a Google listing is great, it only paints a portion of the picture of your business.
While the trucking and transport industry is a unique one, it’s not exempt from the digital age we live in today. It’s becoming increasingly important for businesses big and small to have an online presence to be seen and be heard by potential clients and customers. It also provides an opportunity to add value to your customers, without them having to spend a dime.
Websites are an essential step in your customer’s journey – yes even in the trucking industry. It’s a bit like your virtual storefront. Like all storefronts, it should have the basics – contact information and the services you offer. But step inside, and you should get a feel for the business.
A high-quality website will help put you a step ahead of your competitors, and be the first to grab the attention of your potential customers. Ensuring your website has good imagery, branding and tells your story are key foundations to a good website.
#2 Build your credibility and reputation
In 2023, having an online presence for your transport business isn’t a nice to have, it’s a must-have. Customers want to know the story behind the business. They want to know what your values are, what your team is like, and what they can expect from you – all of that information feeds into their decision to engage you in business.
A website is a badge of trust. When you fill your website with value-added content like client testimonials, and other content that let people know what your business is all about, and the values that underpin it – you’re more likely to get the customer.
#3 Attract employees
Want to attract the best workers in the industry to your doorstep? A website can help. Like your potential customers, job seekers will often jump on Google in search of work and browse around until they find a company that feels like a good fit for them. Having a welcoming, informative website complete with a ‘careers’ tab, will help job seekers come to you.
#3 Customer service
An effective website (that is kept up to date!) will contain plenty of information that your customers need – reducing the number of phone calls or emails with questions and saving you valuable time. There are also options to link into your booking system, and more to make your website the place to go for all your customer’s needs.
MyTrucking developed a special section of our website dedicated to answering questions from customers so everything is in one place. And of course, if you can’t find what you need, we’re always at the end of the phone.
Social media isn’t enough
Social media is an essential marketing tool for any business. But it’s not enough on its own. Scam pages are becoming more and more common because of the low barrier to entry to create them. But coupled with a professionally created website, you can add legitimacy and credibility to your business.
Utilsing social media alongside your website can help drive traffic from one to the other and help build a sense of community, trust and brand awareness.
Proof is in the pudding
At MyTrucking, our website is a crucial piece of our marketing puzzle and something we couldn’t be without. It’s the landing zone for customers to find resources, testimonials, instructional videos, blogs, news – everything that will enhance our customer experience. We’ve invested time and money into finding the right people for the job – from designers, copywriters, digital marketing experts and more to keep the engine running as we want it.
But it doesn’t have to be expensive time-wise or money-wise. There are many great website building platforms to help you on your way, from Squarespace to Rocketspark and many in between. These allow you to customise templates and are a perfect option for your very first website. And as for the content – put pen to paper (or is it finger to keyboard…) and simply start. After all, starting is often the hardest part.