Boost your business’ visibility with a new website
What’s the first thing you do when you need to find a new product or service?
If you’re like the vast majority of the population, you probably said ‘Google it’. And while a Google listing is great, it only paints a portion of the picture of your business.
Here are four reasons you need a website for your trucking business:
Visibility
Websites are an essential step in your customer’s journey – yes even in the trucking industry. It’s a bit like your virtual storefront. Like all storefronts, it should have the basics – contact information, services, hours etc. But step inside, and you should get a feel for the business.
A high-quality website with SEO optimisation will help put you a step ahead of your competitors and be the first to grab the attention of your potential customers.
Build your credibility and reputation
In 2023, having an online presence for your transport business isn’t a nice to have, it’s a must-have. Customers want to know the story behind the business.
They want to know what your values are, what your team is like, and what they can expect from you – all of that information feeds into their decision to engage you in business.
A website is a badge of trust. When you fill your website with content like resources, client testimonials, blogs and other content that let people know what your business is all about and the values that underpin it – you’re more likely to get the customer.
Attract employees
Want to attract the best workers in the industry to your doorstep? A website can help. Like your potential customers, job seekers will often jump on Google in search of work and browse around until they find a company that feels like a good fit for them.
Having a welcoming, informative website complete with a ‘careers’ tab, will help job seekers come to you.
Customer service
An effective website (that is kept up to date!) will contain plenty of information that your customers need – reducing the number of phone calls or emails with questions and saving you valuable time.
There are also options to link into your booking system, CRM and more to make your website the place to go for all your customer’s needs.
Social media isn’t enough
Social media is an essential marketing tool for any business, but it’s not enough on its own. Scam pages are becoming more and more common because of the low barrier to entry to create them.
It also has search engine optimisation (SEO) limitations. But coupled with a professionally created website, you can add legitimacy and credibility to your business.
Proof is in the pudding
MyTrucking is a strong example of a website that works as a crucial piece of its marketing puzzle and something it couldn’t function without.
It’s the landing zone for customers to find resources, testimonials, instructional videos, blogs, news – everything that they may need.
This feature was originally published in Owner Driver.
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