“Sometimes an idea doesn’t go anywhere. But this one did…” Recently MyTrucking’s co-founder, Sara Orsborn, shared her story with TechDay (New Zealand’s technology news network). Sara shares the story behind MyTrucking and how ideas can lead to big things! Her story focuses on 7 lessons learned in business and life.
Writing the story of our journey wasn’t something I (Sara Orsborn) ever imagined doing. But recently, while overseas on a work trip – with a bit of R&R at the end – I met a woman who was genuinely curious about MyTrucking. She asked me, “Have you ever thought about writing some of this down? Your learnings, your failures, your wins?”
That question stuck with me. So here it is. The journey of me, I guess, – and MyTrucking.
Not polished or perfect, but real. Because sometimes, the most unexpected ideas turn into the most meaningful journeys…
Snapshot: Sara’s 7 Lessons
Lesson #1: “Start at the ground level. Understand every part of the business. It gives you perspective you never lose.”
Lesson #2: “I just kept saying YES. Even when I didn’t know how to do something, I’d learn how to figure it out.”
Lesson #3: “This is what innovation is – thinking ahead and seeing what’s possible before it’s obvious.”
Lesson #4: “Growth isn’t just about speed – it’s about direction, discipline, and staying true to what matters.”
Lesson #5: “Progress doesn’t come from knowing everything – it comes from being willing to try, learn, and adapt.”
Lesson #6: “You don’t realise how strong your brand is until you have to rebuild – and your community pulls together to help.”
Lesson #7: “You don’t need to have it all figured out. You just need to begin – and be willing to keep going.”
MyTrucking in the news. Read Sara’s full story “Sometimes an idea doesn’t go anywhere. But this one did“ here.
